Prevent with Love. Celebrate Wellness.
Prevention is the first act of love.
Care earlier, understand more, support your pet before problems begin.
THE FIRST CITY PREVENTION CULTURE
“AT BVO° LAB, WE BELIEVE THE BEST CARE BEGINS BEFORE ILLNESS STARTS."
Prevention begins with care.
BVO Lab explores how everyday observations, guided check-ins, and shared insights can help pet families move from reactive care to proactive awareness.
A new way to understand your pet’s health—before problems begin.
NEW YORK CULTURE
Real-world pet wellness experiences in NYC.
DAILY WELLNESS
Prevention begins through everyday care.
COMMUNITY EXPERIENCE
Connecting brands, pet owners, and wellness culture.
MODERN PET LIFESTYLE
Celebrating healthier lives with pets.
Prevention Is Love.
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Care earlier. Live healthier. Stay connected./A softer, earlier way to care for pets./Built through everyday care, awareness, and connection.
REAL MARKET ACCESS/NYC WELLNESS CULTURE
Connect with real pet owners and wellness consumers in New York City./Explore NYC consumer engagement
CONTENT & STORYTELLING/BRAND STORYTELLING
Create meaningful brand stories through media, experiences, and community-driven moments./Build your wellness narrative
SHOWCASE EXPERIENCE/REAL-WORLD EXPERIENCES
Present products through curated wellness-focused pop-up experiences and activations./Experience the showcase
COMMUNITY & CONNECTIONS/COMMUNITY CONNECTIONS
Meet pet wellness brands, creators, experts, and long-term community partners./Grow through connection
OUR PHILOSOPHY/WHY BVO LAB/OUR BELIEF
We believe prevention begins through everyday care, awareness, and connection.
BVO Lab was created to explore a softer, more thoughtful approach to pet wellness — one built through community experiences, lifestyle culture, and real relationships between pets and people./
BVO Lab was built around one belief:
Wellness should begin long before illness appears.
We connect prevention, lifestyle, community, and culture to create more meaningful pet wellness experiences in New York City./
Prevention is not a reaction.
It’s a lifestyle built through care, awareness, and everyday connection.
BVO Lab explores a new culture of pet wellness through community experiences, storytelling, and real-world engagement in New York City.
01.
REAL COMMUNITY/WELLNESS CULTURE
Meet real pet owners, wellness-focused consumers, and local NYC communities through curated experiences./Be part of a growing culture centered around prevention, lifestyle, and mindful pet care.
02.
MARKET VALIDATION/NYC SHOWCASE
Test products, gather live feedback, and understand how your brand connects with today’s pet wellness market./Introduce your brand through curated exhibitions, storytelling, and community-driven experiences.
03.
LONG-TERM CONNECTIONS/MEANINGFUL GROWTH
Build relationships with veterinarians, creators, wellness partners, and future collaborators beyond one event./Create long-term visibility and relationships through content, partnerships, and local engagement.
KOOM WEEK 2026
Hello
A New Wellness Experience For Pet Brands-A New Wellness Experience For Pet Brands/
BVO Lab joins KOOM WEEK 2026 to create a new kind of pet wellness showcase experience in New York City.
More than a booth exhibition, this experience connects brands with real pet owners, wellness communities, content creation, and long-term partnership opportunities.
Prevention Starts With Love/Wellness Begins Before Illness/Creating Better Everyday Care For Pets
“We believe prevention is not a single product.
It is a culture built through daily care, awareness, and community.”/
— BVO Lab
Partner With BVO Lab
Interested in joining KOOM WEEK 2026, the BVO Prevention Cohort, or future wellness showcases?
We’re looking for wellness-focused brands, veterinary partners, creators, and community collaborators shaping the future of preventive pet care.
New York
KOOM WEEK 2026
Community & Showcase
BVO Lab Preventive Wellness Experience
HIGH-TRAFFIC NEW YORK EXPOSURE
Connect your brand with thousands of visitors attending KOOM WEEK 2026 in New York City.
Participating brands gain visibility through on-site traffic, booth discovery, social sharing, and direct consumer interaction inside a large-scale cultural and lifestyle event environment.
REAL CONSUMER ENGAGEMENT & CONTENT REACH
Generate real-time customer reactions, product testing opportunities, and organic social content during the event.
BVO Lab supports participating brands through creator exposure, interviews, photo/video content, and wellness-focused storytelling designed for long-term digital visibility beyond the event itself.
LONG-TERM INDUSTRY & COMMUNITY CONNECTIONS
BVO Lab extends opportunities beyond a single weekend event.
Selected brands may continue through post-KOOM wellness showcases, New York veterinary ecosystem exposure, holiday programs, prevention-focused campaigns, and future community partnerships throughout late 2026 and beyond.
EXPERIENCE THE FUTURE OF PET WELLNESS IN NEW YORK
BVO Lab at KOOM WEEK 2026 is designed as a real-world wellness experience where pet owners, veterinary professionals, daycare operators, groomers, wellness communities, and lifestyle consumers can directly explore emerging pet wellness brands together.
This is not just a booth showcase.
It is a space where people can see products in person, ask questions, test experiences, and discover how prevention and wellness can become part of everyday pet life.
WHAT HAPPENS INSIDE BVO LAB
— Pet owners discover new wellness & prevention products
— Visitors interact directly with participating brands
— Consumers can touch, test, sample, and experience products in person
— NYC veterinary & pet care professionals explore emerging wellness trends
— Daycare operators, groomers, and pet businesses connect with new brands
— Real-time feedback and conversations happen naturally on-site
— Wellness storytelling, creator content, and community engagement continue beyond the event
WHY THIS MATTERS
Most pet wellness products are only seen online.
BVO Lab creates a physical environment where brands become real experiences.
People remember:
— what they touched
— what they tested
— what their pets reacted to
— what conversations they had
— and what communities they felt connected to.
BVO LAB CONNECTS
Pet Owners • Veterinary Communities • Daycares • Groomers • Wellness Brands • NYC Lifestyle Consumers
FROM DISCOVERY TO LONG-TERM COMMUNITY
KOOM WEEK 2026 becomes the starting point for:
— ongoing wellness conversations
— community programs
— future product exposure
— NYC pet ecosystem relationships
— and prevention-focused pet culture growth.
SHAPE UP
THE FUTURE OF PET WELLNESS
STARTS IN REAL LIFE.
From online discovery to real-world connection.
BVO Lab creates a space where pet owners, veterinary communities, wellness brands, and New York culture come together through prevention and everyday care.
ABOUT US/
NEW YORK.
PET WELLNESS.
REAL CONNECTIONS.
Experience products, meet communities, discover emerging brands, and explore the next generation of preventive pet wellness inside KOOM WEEK 2026.
About me
PREVENTION
SHOULD BE EXPERIENCED.
Not hidden inside online ads.
Not reduced to packaging alone.
BVO Lab brings preventive wellness into a real physical environment where people can discover, touch, ask, learn, and connect.
[ ENTER KOOM WEEK 2026 ]
What We Do
BRANDING
PRE-EVENT SOCIAL CAMPAIGNS
Starting months before KOOM WEEK 2026, participating brands will be featured through short-form content, wellness storytelling, creator collaborations, and community-focused campaigns across Instagram, TikTok, and NYC pet communities.
The goal is to build anticipation before the event even begins.
STORYTELLING
CREATOR & COMMUNITY ENGAGEMENT
BVO Lab encourages real participation.
Pet owners, creators, daycare communities, and wellness advocates will share routines, wellness habits, preventive care experiences, and product discovery moments leading up to the event.
KOOM becomes more than a booth — it becomes a city-wide wellness conversation.
DESIGN
EXPERIENCE-DRIVEN BOOTH CONTENT
Every participating brand will be presented through curated booth visuals, product displays, educational materials, sample experiences, and premium lifestyle storytelling designed for both in-person engagement and social sharing.
The experience is designed to feel elevated, modern, and highly shareable.
CONSULTING
POST-EVENT FOLLOW-UP & WELLNESS COHORT
The experience continues after KOOM WEEK through the BVO Lab 60-Day Preventive Wellness Cohort, post-event campaigns, community follow-ups, product feedback collection, and ongoing visibility across New York pet wellness communities.
Brands gain continued exposure beyond the event itself.