Prevent with Love. Celebrate Wellness.
Prevention is the first act of love.
BVO LAB × KOOM WEEK 2026
Building the First Preventive Pet Wellness Movement in New York
THE FIRST CITY PREVENTION CULTURE
“AT BVO° LAB, WE BELIEVE THE BEST CARE BEGINS BEFORE ILLNESS STARTS."
Prevention begins with care.
BVO Lab explores how everyday observations, guided check-ins, and shared insights can help pet families move from reactive care to proactive awareness.
A new way to understand your pet’s health—before problems begin.
NEW YORK CULTURE
Real-world pet wellness experiences in NYC.
DAILY WELLNESS
Prevention begins through everyday care.
COMMUNITY EXPERIENCE
Connecting brands, pet owners, and wellness culture.
MODERN PET LIFESTYLE
Celebrating healthier lives with pets.
Prevention Is Love.
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Care earlier. Live healthier. Stay connected./A softer, earlier way to care for pets./Built through everyday care, awareness, and connection.
REAL MARKET ACCESS/NYC WELLNESS CULTURE
Connect with real pet owners and wellness consumers in New York City./Explore NYC consumer engagement
CONTENT & STORYTELLING/BRAND STORYTELLING
Create meaningful brand stories through media, experiences, and community-driven moments./Build your wellness narrative
SHOWCASE EXPERIENCE/REAL-WORLD EXPERIENCES
Present products through curated wellness-focused pop-up experiences and activations./Experience the showcase
COMMUNITY & CONNECTIONS/COMMUNITY CONNECTIONS
Meet pet wellness brands, creators, experts, and long-term community partners./Grow through connection
OUR PHILOSOPHY/WHY BVO LAB/OUR BELIEF
OUR VISION
Prevention should become part of everyday pet life.
For years, pet healthcare has focused mostly on reaction — after symptoms appear, after problems grow, after emergency visits begin.
BVO Lab believes the future of pet wellness starts earlier.
Not through fear.
Not through diagnosis.
But through awareness, routine, community, and everyday preventive habits.
KOOM WEEK 2026 becomes the first public starting point of that movement.
01.
PREMIUM WELLNESS POSITIONING/
Selected brands are introduced within a curated preventive wellness environment focused on quality, lifestyle, and modern pet care.
02.
DIRECT CONSUMER FEEDBACK/
Meet real New York pet owners face-to-face, observe reactions in real time, and collect immediate product insights from highly engaged attendees.
03.
LONG-TERM VISIBILITY/
Exposure continues beyond KOOM WEEK through creator campaigns, BVO Lab cohorts, community events, and post-event storytelling.
KOOM WEEK 2026
Hello
WHY KOOM WEEK 2026
KOOM is more than an event.
It is where culture, lifestyle, wellness, creators, and modern communities come together.
BVO Lab sees KOOM WEEK as the ideal environment to introduce a new generation of preventive pet wellness experiences to New York City.
This is where prevention becomes:
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visible
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experiential
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social
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community-driven
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lifestyle-oriented
Instead of feeling clinical, prevention becomes something people can explore naturally in everyday life.
Prevention Starts With Love/Wellness Begins Before Illness/Creating Better Everyday Care For Pets
OUR GOAL
Build the first real-world preventive wellness ecosystem for pets.
BVO Lab is using KOOM WEEK 2026 as the first activation point to:
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Introduce prevention-focused wellness brands
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Connect directly with NYC pet households
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Create real-world wellness experiences
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Build long-term preventive routines
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Launch community participation beyond the event
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Generate ongoing engagement through the BVO Lab 60-Day Preventive Cohort
The goal is not a one-week event.
The goal is to begin a long-term preventive wellness culture.
— BVO Lab
WHY THIS MATTERS NOW
Modern pet owners are changing.
Today’s consumers are increasingly focused on:
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wellness routines
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ingredient transparency
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longevity
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preventive care
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home wellness habits
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proactive health awareness
At the same time, veterinary communities are seeing growing demand for:
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earlier awareness
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better owner engagement
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preventive lifestyle education
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long-term wellness participation
BVO Lab exists between those two worlds:
community lifestyle and preventive wellness awareness.
10,000+ EXPECTED EVENT VISITS
KOOM WEEK 2026 is expected to attract thousands of wellness-focused visitors, creators, founders, and lifestyle communities across NYC.
60-DAY COMMUNITY ACTIVATION
BVO Lab extends engagement beyond the event through post-event wellness participation and preventive care experiences.
MULTI-CHANNEL CONTENT REACH
Social media campaigns, creator collaborations, and attendee-generated content help participating brands expand digital visibility before and after the event.
THE SHIFT TOWARD PREVENTIVE PET WELLNESS
Pet owners are becoming more proactive about everyday wellness, preventive routines, ingredient transparency, and long-term health awareness.
BVO Lab explores the future of pet wellness through community, education, lifestyle, and prevention-focused experiences.
WHAT HAPPENS INSIDE BVO LAB
BUILT FOR SOCIAL SHARING
Every activation is designed to create real-world content moments — from creator experiences and wellness storytelling to interactive booths and shareable product discovery.
FROM NYC TO FUTURE WELLNESS CITIES
BVO Lab is building a scalable preventive wellness platform designed to expand into future city-based wellness activations, community cohorts, and pet lifestyle experiences.
WHY THIS MATTERS
MEDIA & CREATOR VISIBILITY
Participating brands may be featured through creator collaborations, social campaigns, event coverage, interviews, and post-event wellness storytelling./
BVO LAB CONNECTS
TOGETHER
BVO Lab is not trying to create another pet expo.
We are building the early foundation of a modern preventive wellness culture for pets — starting in New York City through KOOM WEEK 2026.
A movement built through:
community, wellness, lifestyle, prevention, and long-term participation.
SHAPE UP
THE FUTURE OF PET WELLNESS
STARTS IN REAL LIFE.
From online discovery to real-world connection.
BVO Lab creates a space where pet owners, veterinary communities, wellness brands, and New York culture come together through prevention and everyday care.
ABOUT US/
NEW YORK.
PET WELLNESS.
REAL CONNECTIONS.
Experience products, meet communities, discover emerging brands, and explore the next generation of preventive pet wellness inside KOOM WEEK 2026.
About me
PREVENTION
SHOULD BE EXPERIENCED.
Not hidden inside online ads.
Not reduced to packaging alone.
BVO Lab brings preventive wellness into a real physical environment where people can discover, touch, ask, learn, and connect.
[ ENTER KOOM WEEK 2026 ]
What We Do
BRANDING
PRE-EVENT SOCIAL CAMPAIGNS
Starting months before KOOM WEEK 2026, participating brands will be featured through short-form content, wellness storytelling, creator collaborations, and community-focused campaigns across Instagram, TikTok, and NYC pet communities.
The goal is to build anticipation before the event even begins.
STORYTELLING
CREATOR & COMMUNITY ENGAGEMENT
BVO Lab encourages real participation.
Pet owners, creators, daycare communities, and wellness advocates will share routines, wellness habits, preventive care experiences, and product discovery moments leading up to the event.
KOOM becomes more than a booth — it becomes a city-wide wellness conversation.
DESIGN
EXPERIENCE-DRIVEN BOOTH CONTENT
Every participating brand will be presented through curated booth visuals, product displays, educational materials, sample experiences, and premium lifestyle storytelling designed for both in-person engagement and social sharing.
The experience is designed to feel elevated, modern, and highly shareable.
CONSULTING
POST-EVENT FOLLOW-UP & WELLNESS COHORT
The experience continues after KOOM WEEK through the BVO Lab 60-Day Preventive Wellness Cohort, post-event campaigns, community follow-ups, product feedback collection, and ongoing visibility across New York pet wellness communities.
Brands gain continued exposure beyond the event itself.