Prevent with Love. Celebrate Wellness.
WHO BUILDS THE ECOSYSTEM WITH US-NYC wellness culture- “preventive wellness ecosystem”
KOOM = visibility
NYC Vet = credibility
60-Day Cohort = engagement
Wellness Festival = culture
적은 수의 강한 strategic partners
가 훨씬:
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premium
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scalable
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believable
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sponsor-friendly
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investor-friendly
BVO LAB × KOOM WEEK 2026
preventive wellness experience/ “예방 wellness movement participant”
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real-world preventive wellness activation
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NYC community access
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wellness culture positioning
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creator ecosystem
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preventive engagement
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long-term participation structure
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THE FIRST CITY PREVENTION CULTURE
“AT BVO° LAB, WE BELIEVE THE BEST CARE BEGINS BEFORE ILLNESS STARTS."
Prevention begins with care.
BVO Lab explores how everyday observations, guided check-ins, and shared insights can help pet families move from reactive care to proactive awareness.
A new way to understand your pet’s health—before problems begin.
1. COMMUNITY TRUST
광고보다 community.
MODERN POSITIONING
“old pet industry”
아니고
“future wellness brand”.
EARLY RELATIONSHIPS
병 생기기 전에 relationship.
REAL-WORLD ENGAGEMENT실제 보호자 interaction./LONG-TERM VISIBILITY
KOOM 끝나고도 계속 exposure.
Prevention Is Love.
scroll
Care earlier. Live healthier. Stay connected./A softer, earlier way to care for pets./Built through everyday care, awareness, and connection.
PET INSURANCE 회사들은
“예방 engagement funnel” 로 활용 가능
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더 건강한 고객
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장기 유지 고객
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예방 관심 높은 보호자
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early engagement
BVO 활용 목적
✔ 예방 awareness campaign
✔ wellness positioning
✔ modern younger pet owner engagement
✔ NYC pet community exposure
✔ cohort-based participation
✔ preventive lifestyle branding
“wellness partner”
MODERN VET NETWORK/
“relationship expansion”
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younger urban owners
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wellness-oriented clients
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modern branding
BVO는:
event → awareness → routine → vet ecosystem
Vet network 입장 활용
✔ younger NYC pet owner exposure
✔ prevention education
✔ modern wellness positioning
✔ community relationship building
✔ future client acquisition
✔ non-clinical brand visibility
특히:
“clinic 밖에서 relationship 만드는 공간”
이 거의 없거든.
WELLNESS BRANDS
“real-world lifestyle positioning”
온라인 광고만으로는:
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texture
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scent
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emotional experience
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trust
만들기 어려움.
근데 BVO에서는:
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smelling
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touching
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routine
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education
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NYC lifestyle context
가 가능해.
브랜드 입장 활용
✔ premium positioning
✔ NYC lifestyle branding
✔ creator content
✔ real consumer reactions
✔ social storytelling
✔ long-term cohort participation
즉:
단순 판매보다
“뉴욕 웰니스 브랜드”
느낌을 얻음.
CREATOR / MEDIA
“authentic lifestyle content”/
BVO는:
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pets
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wellness
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NYC
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prevention
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emotional care
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modern lifestyle
이 다 들어가 있어서 콘텐츠 만들기 좋음.
Creator 활용 목적
✔ wellness storytelling
✔ pet routines
✔ NYC lifestyle content
✔ social-first experiences
✔ community campaigns
BVO Lab is building one of the first community-driven preventive pet wellness initiatives in New York City.
We are looking for aligned strategic partners interested in:
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preventive wellness engagement
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real-world consumer participation
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pet owner education
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long-term wellness culture
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NYC community activation
01.
PREMIUM WELLNESS POSITIONING/
Selected brands are introduced within a curated preventive wellness environment focused on quality, lifestyle, and modern pet care.
02.
DIRECT CONSUMER FEEDBACK/
Meet real New York pet owners face-to-face, observe reactions in real time, and collect immediate product insights from highly engaged attendees.
03.
LONG-TERM VISIBILITY/
Exposure continues beyond KOOM WEEK through creator campaigns, BVO Lab cohorts, community events, and post-event storytelling.
KOOM WEEK 2026
Hello
WHY KOOM WEEK 2026
KOOM is more than an event.
It is where culture, lifestyle, wellness, creators, and modern communities come together.
BVO Lab sees KOOM WEEK as the ideal environment to introduce a new generation of preventive pet wellness experiences to New York City.
This is where prevention becomes:
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visible
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experiential
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social
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community-driven
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lifestyle-oriented
Instead of feeling clinical, prevention becomes something people can explore naturally in everyday life.
Prevention Starts With Love/Wellness Begins Before Illness/Creating Better Everyday Care For Pets
“예방 wellness movement participant”
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real-world preventive wellness activation
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NYC community access
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wellness culture positioning
-
creator ecosystem
-
preventive engagement
-
long-term participation structure
Creator 활용 목적
✔ wellness storytelling
✔ pet routines
✔ NYC lifestyle content
✔ social-first experiences
✔ community campaigns
— BVO Lab
BECOME PART OF THE BVO WELLNESS ECOSYSTEM
BVO Lab partners with organizations, brands, creators, wellness leaders, and veterinary communities aligned with the future of preventive pet wellness.
We are building long-term relationships — not temporary booth participation.
“preventive wellness collective”
10,000+ EXPECTED EVENT VISITS
KOOM WEEK 2026 is expected to attract thousands of wellness-focused visitors, creators, founders, and lifestyle communities across NYC.
60-DAY COMMUNITY ACTIVATION
BVO Lab extends engagement beyond the event through post-event wellness participation and preventive care experiences.
MULTI-CHANNEL CONTENT REACH
Social media campaigns, creator collaborations, and attendee-generated content help participating brands expand digital visibility before and after the event.
THE SHIFT TOWARD PREVENTIVE PET WELLNESS
Pet owners are becoming more proactive about everyday wellness, preventive routines, ingredient transparency, and long-term health awareness.
BVO Lab explores the future of pet wellness through community, education, lifestyle, and prevention-focused experiences.
WHAT HAPPENS INSIDE BVO LAB
NOT EVERY BRAND FITS BVO LAB.
We work with brands that believe:
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prevention matters
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wellness starts early
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products should support healthier daily routines
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pet care is part of lifestyle and community
CURATED WITH INTENTION
BVO Lab selectively partners with brands that align with prevention, wellness, thoughtful pet care, and long-term wellbeing.
We are building a curated environment focused on meaningful experiences — not just product placement.
FROM PRODUCTS TO PREVENTIVE LIFESTYLES
BVO Lab is building wellness experiences that connect products, routines, community participation, and preventive care culture in New York City.
또는:
BVO Lab is already building the first generation of products, routines, and experiences designed for a new preventive pet wellness culture.
immersive wellness environment
WHY THIS MATTERS
BVO Lab is not starting from zero.The first generation of preventive wellness products, lifestyle concepts, and community experiences are already being developed for KOOM WEEK 2026 and future BVO activations in New York City.또는 더 강하게:REAL PRODUCTS.REAL EXPERIENCES.REAL COMMUNITY PARTICIPATION.BVO Lab is already preparing wellness-focused products, preventive routines, and community-driven experiences designed for KOOM WEEK 2026 and beyond.
BVO LAB CONNECTS
TOGETHER
BVO Lab is not trying to create another pet expo.
We are building the early foundation of a modern preventive wellness culture for pets — starting in New York City through KOOM WEEK 2026.
A movement built through:
community, wellness, lifestyle, prevention, and long-term participation.
SHAPE UP
“실제 뉴욕에서 예방 웰니스 경험을 시작하려는 플랫폼”
STARTS IN REAL LIFE.
From online discovery to real-world connection.
BVO Lab creates a space where pet owners, veterinary communities, wellness brands, and New York culture come together through prevention and everyday care.
ABOUT US/
NEW YORK.
PET WELLNESS.
REAL CONNECTIONS.
Experience products, meet communities, discover emerging brands, and explore the next generation of preventive pet wellness inside KOOM WEEK 2026.
About me
“NYC preventive wellness community initiative”
BVO Lab curates products and partners aligned with prevention, wellness, thoughtful design, and long-term pet wellbeing.
What We Do
BRANDING
PRE-EVENT SOCIAL CAMPAIGNS
Starting months before KOOM WEEK 2026, participating brands will be featured through short-form content, wellness storytelling, creator collaborations, and community-focused campaigns across Instagram, TikTok, and NYC pet communities.
The goal is to build anticipation before the event even begins.
STORYTELLING
CREATOR & COMMUNITY ENGAGEMENT
BVO Lab encourages real participation.
Pet owners, creators, daycare communities, and wellness advocates will share routines, wellness habits, preventive care experiences, and product discovery moments leading up to the event.
KOOM becomes more than a booth — it becomes a city-wide wellness conversation.
DESIGN
EXPERIENCE-DRIVEN BOOTH CONTENT
Every participating brand will be presented through curated booth visuals, product displays, educational materials, sample experiences, and premium lifestyle storytelling designed for both in-person engagement and social sharing.
The experience is designed to feel elevated, modern, and highly shareable.
CONSULTING
POST-EVENT FOLLOW-UP & WELLNESS COHORT
The experience continues after KOOM WEEK through the BVO Lab 60-Day Preventive Wellness Cohort, post-event campaigns, community follow-ups, product feedback collection, and ongoing visibility across New York pet wellness communities.
Brands gain continued exposure beyond the event itself.